It was among a series of events held by the CCI in Asia, including Vietnam.
CCI President Hank Reichle said the organisation introduces the latest technologies used for cotton and its products, contributing to the sustainable development of Vietnamese textile and apparel trademark.
Over the past more than a decade, 28 factories have trusted in Cotton USA brand with a total registered volume of upwards 400,000 tonnes per year, he said.
On the occasion, the organising board held a fashion show introducing the latest Cotton USA collection from Canifa and John Henry.
Cotton USA products have been popularised via 20 representative offices in 50 countries globally. The US has been the world’s largest cotton exporter for years while Vietnam is one of its most important markets with a market share of more than 50%, totaling over US$1.1 billion.
VITAS Chairman Vu Duc Giang suggested that the US Department of Agriculture step up the construction of a warehouse in Vietnam to support firms in the field.
Both sides need to devise strategies to develop infrastructure, improve governance model and automation technology, thus enhancing their access to the global value chain, he said.
According to him, several foreign importers have placed the first orders for Vietnamese apparel via the Comprehensive and Progressive Agreement for Trans-Pacific Partnership.
Additionally, the European Union – Vietnam Free Trade Agreement is impacting long-term visions of many countries, including Vietnam.