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Hanoi’s Kingdom of Gold Stuck with Gold Lovers on God of Wealth Day

Today is the 10th day of the first lunar month – from the conception of many Vietnamese, this is considered to be the God of Wealth day. The God of Wealth day this year falls on the same day with Valentine day, so it is a bit more special than the normal because many men have shown the intention to buy gold as presents for their loved darlings or wives.

Nguyen Duc Cuong works for one big bank in Hanoi. Today he woke up early to go to one big gold store in Tran Nhan Tong street to buy one tenth of a tael gold ring for his wife as present. He is not sure whether this will bring good luck but did it as a habit. 

The staff of one gold company in Tran Nhan Tong street revealed that in the past, people started to line up to buy gold even from 4am, but this year, the lining up is much later, from about 6am. There are many reasons for this but one important point is from this year, customers can order for gold and pay online at the price when the deal is made, then they take the invoice printed to go to the store to get the gold. 

People from other provinces like Bac Ninh, Hai Phong, Yen Bai, etc also line up to buy gold coins, bars or jewelries. This year sees a much richer variety of gold jewelries more than the previous year. There are souvenirs made with the 12 animal designations including: Rat, Buffalo, Tiger, Cat, Dragon, Snake, Horse, Goat, Rooster, Dog, Pig; God of Wealth Ring with all kinds of gold quality and weights. 

This God of Wealth Season is considered to be the best business season for gold companies, it is easy to understand why they hire more staffs and cheering people going to street to call customers to go in the stores. 

From early morning today, it is estimated that at least several hundred of people lining up for gold buying in Tran Nhan Tong street. In Cau Giay street, another street with so many gold stores, there are more customers than the normal days but there is no congestion.