Legend has it that the God of Wealth will return to the Heaven on this day, that is why so many people flocking to buy gold then praying for wealth and luck.
This year, the God of Wealth day falls on Valentine’s day, so many men want to buy gold products as souvenirs for their beloved women. Photo: Diep Nguyen
Gold companies send out so many supporting stafft to help customers. Gold companies also provide free parking spaces, free snacks and water for customers going to buy gold. Photo: Diep Nguyen
However, the flow of customers mainly goes into the big companies’ stores. The other store are very empty though the store owners make big efforts to attract customers. The below photo was captured on Tran Nhan Tong street this morning around 9am. Photo: Diep Nguyen
All kinds of promotions were used to attract customers. But mainly big gold companies can afford those. Photo: Diep Nguyen
Some companies launch the promotion programs in the forms like: customers can enjoy free gold production fee or join in the lottery programs run by the gold companies to win many attractive products. Photo: Diep Nguyen