According to legend, the God of Wealth returns to heaven on this day, therefore for many Vietnamese people it is traditional to buy gold in the hope of having good luck and prosperity throughout the year. Many customers arrived at this gold shop on Tran Nhan Tong street at 5:30 to queue early. Long queues quickly formed on many streets with gold shops on. Many gold stores issued order numbers and registration forms to customers to speed up the process. According to one customer, she arrived at the shop at 6 a.m. to purchase gold products. One woman appeared annoyed due to the long waiting times. This gold shop on Tran Nhan Tong was bursting with customers early in the morning. Some stores offered free drinks to costumers. Free parking was also offered to customers in order to avoid traffic jams. The tradition of buying gold on the tenth day of the Lunar New Year has become popular in Vietnam. Many gold buyers are not only businessmen, but come from a variety of professions such as traders and office workers, many of whom hope for a more prosperous and wealthier year ahead. People are eager to purchase gold bars or gold rings weighing between 1.875 to 18.75 grams. Phu Quy Gold Group has launched a range of gold ring products in different sizes. In addition to gold pieces carved with the word “Cat” (Luck) on them. In addition to traditional products, figurines representing the God of Wealth and the 12 zodiac animals are also popular items.