16:13 | 14/01/2019
VGP – Brand Finance, a UK-based independent branded business valuation and strategy consultancy, announced the top 50 Most Valuable Vietnamese Brands 2018.
Three corporations top in the list including Viettel Group and Vinamilk, the largest dairy company in Viet Nam and Viet Nam Posts and Telecommunications Group (VNPT).
Samir Dixit, Managing Director, Brand Finance Asia Pacific said that Brand Finance has used an advanced technique measures in line with the ISO standards to assess these brands.
The program is to raise awareness about the significance of intangible assets, develop international-standard tools for measuring brand values, give advice on marketing campaigns in a bid to position brands successfully and improve competitiveness.
This is the fourth time Brand Finance has conducted a brand valuation in Viet Nam.
By Thuy Dung